Visual or auditory stimulus beyond the limits of consciousness with the power to influence people's behavior! It has the power of persuasion to purchase a product.
Important for marketing: changes for the better (packing, quality) - higher differential threshold of consciousness changes for the worse (higher prices, lower quality) - lower differential threshold of consciousness Difference between louder sound related to the initial (standard) sound is called a differential threshold of consciousness.
Changes that man can notice! Louder and louder and louder music.
APS is the point (the moment) when one notes the difference between nothing and something! Weakest taste, the smallest light, most silent sound, lightest weight. Below this threshold man does not notice anything. The first moment you notice something with the senses. Detection threshold - the lowest stimulus that causes some sensation (feeling) in humans.Painter – intrested in lines, beauty of horse Zoologist – intrested in parts, race of the horse Trader – intterested in age, strength, health of horse.We all have different perceptions that can differ from the objective reality. Perception depends on psychological characteristics of the personality, its experience, motivation, attitudes, emotions, values, moods, expectations, beliefs, level of education etc.Image is formed after mental processing which is called perception. Stimuli from the external environment does not immediately form a mental picture of the object.
Everyone with his/her senses of sight, sound, taste, smell, touch receives the world that surrounds him/her, experiencing in on his/her own way, estimates it and on that basis builds ideas, opinions, experiences, prejudices. Process through which every person makes a selection, organizes and interprets external stimuli into meaningful and coherent picture.
0 kommentar(er)
